Mode

The mode or manner or way that you employ online and using digital outreach technology should be important to you. Resist the temptation to jump into an expensive contract with a provider of website services that promises you the sun and moon and galaxies.

Perspective
Sure, having a website today is essential, but you can be smart and conservative in how you go about it. Why? You don’t want to dump a lot of money and time into something that is wrong.

Merely getting your own website is not a secret doorway to riches or fame. Rushing out and using social media channels without thinking about why is not the answer to your most pressing business problems. Text messaging to thousands of smart phones may not necessarily rescue you from irrelevance.

Today’s digital technology together with the Internet represent marvelous human accomplishments and inventiveness. Websites and iPhones could surely not have been imagined a few decades ago except by the likes of science fiction writers. But, don’t get lost in the marvels that we now have at our fingertips in the 21st century.

The best way to success is to use digital technology together with the Internet as tools of your trade.

Consider how computerized word processing has become an indispensable tool for writers today. Since this tool is so important to the craft of writing, how did anyone write and publish books before the invention of word processing software? Trick question.

Here is wisdom you can take with you today: Make effective use of the tools of today’s technology. Use the Internet. Have your own website. Yes, get into Twitter. Send text messages to reach the smart phones you know your audience uses.

Just be sure that you have carefully thought out why you are using these tools: Reaching, interacting with, and persuading your target audience should be your core reason and chief motivation.

NEXT: Form follows function.